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An interview with
our founder

3 Sept 2024

2-minute read

What is Green Truffle?

We call ourselves a strategic marketing agency, but what we actually mean is we’re a team of passionate professionals dedicated to helping businesses develop and execute plans that lead to growth. Our expertise lies in translating ambitions into actions that drive success.


Who is Green Truffle for?

We can help any business that wants to grow. Our approach combines proven tools and industry best practices with innovative techniques we’ve developed through experience in different sectors. Whether your business is big or small, sells products or services, or serves other businesses or direct customers, our flexible and practical approach can be adapted to suit your needs.


Why was Green Truffle created?

Throughout my career, I’ve seen many businesses struggle to figure out a working strategy. Even those with well-documented plans often face challenges - whether it's lack of employee buy-in, disconnect with customer expectations, or insufficient creativity to make any impact. I learned that a successful business strategy needs to be both inside-out (focusing on the organisation’s purpose) and outside-in (understanding the markets and customers it serves).


However, day-to-day priorities often leave little time to think strategically about the future. Even when time is carved out, it can be difficult to step back and see the bigger picture. I founded Green Truffle to offer our clients that much-needed external support - to provide fresh perspectives, to create capacity to develop plans that are both practical and make an impact, and to help put those strategies into action in a way that fits each business.


What’s it like to be a Green Truffle customer?

We aim to make the experience rewarding for everyone involved - not just in terms of financial goals, but also in the enjoyment and learning gained along the way. Encouraging people to think differently can be challenging, but we approach every situation with openness and positivity, aiming to inspire our clients to bring out their best. By fostering creativity and developing clear, straightforward plans, we get everyone aligned and focused on achieving the goal.


We’re also highly adaptable. We start by creating a comprehensive strategy, but we tailor our involvement in its implementation to suit each client’s specific needs. Our broad skill set allows us to fill any gaps and collaborate seamlessly with existing teams and partner organisations, ensuring we complement and enhance their efforts.


What does success look like for Green Truffle?

We want to see happy clients, with motivated teams growing their businesses. Our goal is to make the experience so successful that you won’t need our help again, but so rewarding that you’ll want to do more work with us anyway!


What do you ask of clients?

Simply, get in touch! There’s no cost for an initial conversation, and we love getting to know you and your business to see if we’re a good fit. Whether you’re looking to grow, facing a commercial challenge, or just seeking a second opinion, we’re here to help.


 

You can follow Tim on LinkedIn here.

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Green Truffle Services Ltd

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